Sarah Mitchell
Founder & Lead FacilitatorFormer secondary school teacher with 12 years in education. Certified financial educator. Mother of two curious teenagers.
Our Aigburth teaching space, opened 2020
A personal frustration became a community mission
In 2018, our founder watched her nephew—bright, curious, academically successful—graduate university with £47,000 in student debt and absolutely no idea how to manage it. He had a degree in engineering but couldn't explain the difference between a credit card APR and an ISA.
That gap between education and life skills felt absurd. And unfixable through traditional schooling, which has neither the time nor the mandate to teach practical finance.
So we asked a different question: what if we reached children earlier? What if financial concepts became as natural as reading?
Money isn't just maths. It's behaviour, emotion, and habit. A child who understands delayed gratification at ten will make better decisions at twenty-five.
We don't teach children to be frugal or wealthy. We teach them to be intentional. To ask questions. To understand consequences before they're consequences.
Our approach borrows from behavioural economics, game-based learning, and Socratic questioning. We rarely lecture. We create scenarios, pose dilemmas, and let young people discover principles themselves.
Our facilitators bring diverse backgrounds united by a shared passion for accessible education.
Former secondary school teacher with 12 years in education. Certified financial educator. Mother of two curious teenagers.
Background in youth work and community finance. Specialises in teenage engagement and real-world financial simulations.
Child psychologist turned curriculum designer. Creates age-appropriate activities that make abstract concepts tangible.
We're proudly local. Our facilitators grew up here, raise families here, and understand the economic landscape Liverpool families navigate.
We partner with twelve local schools for in-curriculum support. We offer reduced-fee places for families receiving Universal Credit. Our location in Aigburth was chosen for accessibility across South Liverpool.
This isn't a business parachuted in from London. It's a community resource built by people who care about this city's young people.
First pilot programme with 14 children from three families. Living room sessions.
Opened dedicated teaching space in Aigburth. Launched online sessions during lockdown.
Reached 200 young people. First school partnership established.
Expanded to twelve school partnerships. Launched Family Finance Workshops.
Surpassed 800 young people taught. Introduced private tutoring options.
"glossy-pathway isn't about creating child investors. It's about raising financially aware citizens who won't be exploited by the system."
Sarah Mitchell, Founder
Browse our programmes and find the right fit for your family.
View Programmes